Kriti Sanon Exits Hyphen Leadership Role After 3 Years

Mumbai, April 25: Actor Kriti Sanon has stepped down as the Chief Customer Officer of her beauty brand Hyphen, nearly three years after launching it on her 33rd birthday.

Since its debut in July 2023, Hyphen has emerged as one of India’s fastest‑growing beauty brands, achieving Rs 400 crore in revenue within two years, a 60% repeat customer rate, and expanding to 4 million consumers across 19,000 pin codes.

With products priced between Rs 449 and Rs 649, the brand carved a niche in the affordable beauty segment.

While Hyphen confirmed her exit from the leadership role, it remains unclear whether Sanon has completely parted ways with the company.

Fans and industry observers speculated that her decision may be linked to her upcoming film Cocktail 2 or potential acquisition/rebranding plans for Hyphen.

Sanon’s involvement had been a key factor in building customer trust, and her departure marks a significant transition for the brand as it enters its next phase of growth.