Ganjam Administration Launches Helpline to Curb Fertiliser Black Marketing

The Ganjam district administration has introduced a toll‑free helpline (0680‑2233262) and a WhatsApp number (7789032620) to help farmers report black marketing, hoarding, and overpricing of fertilisers during the kharif season.

To ensure transparency, fertilisers are being stocked at the Primary Agricultural Cooperative Society (PACS) level, while retail outlets have been directed to display rate charts and stock details prominently.

Farmers can also send photographs of shops and stock positions via WhatsApp if dealers fail to comply.

Collector Keerthi Vasan V emphasised that strict action will be taken against dealers found violating guidelines.

The administration is also running awareness drives through social media to encourage farmers to stay vigilant and report irregularities.

These measures aim to ensure fair distribution of fertilisers and protect farmers from exploitation during the crucial kharif season.