JSG SMILE Portal Launched to Link Jharsuguda Industries with Local MSMEs and SHGs
Jharsuguda, Odisha: In a significant step towards strengthening local entrepreneurship and industrial collaboration, the Jharsuguda district administration has launched the JSG SMILE (Jharsuguda Synergy for MSME Industry Linkage Ecosystem) Portal, a digital platform designed to connect large industries with local MSMEs, women Self-Help Groups (SHGs), and artisans.
The portal was inaugurated at the MCL Auditorium, Berhampur, in the presence of Odisha Revenue and Disaster Management Minister Suresh Pujari, who attended the event as the chief guest.
The initiative aims to create a transparent and efficient marketplace where industries can directly source products and services from local enterprises.
By fostering stronger business linkages, the administration seeks to generate more opportunities for MSMEs, SHGs, and traditional artisans while contributing to the district’s economic growth.
Addressing the gathering, district officials highlighted that the platform aligns with the vision of “Vocal for Local” and Atmanirbhar Bharat, promoting self-reliance through local procurement and entrepreneurship.
According to Jharsuguda Collector Kunal Motiram Chavan, 14 major industries and more than 100 MSMEs and SHGs have already registered on the portal, reflecting strong initial participation from stakeholders.
The portal also recorded its first successful transaction, with TRL Krosaki Refractories Ltd. placing an online purchase order for refractory bricks from local MSME Kosal Ceramics Pvt. Ltd., demonstrating the platform’s potential to facilitate direct business opportunities.
Developed by the District Administration and District Industry Centre, Jharsuguda, with technical support from Pugarch Technologies and sponsorship from Bandhan Bank, the JSG SMILE Portal is expected to play a key role in building a stronger and more self-reliant local economy.
Officials expressed confidence that the initiative will encourage greater participation from industries and local producers, paving the way for sustainable economic development across the district.
