Odisha Opens Doors to Global Investors at IITF 2026 Under ‘Vikash aur Virasat’
The 45th India International Trade Fair (IITF) 2026 at Bharat Mandapam has kicked off with a vibrant showcase of culture, trade, and cutting-edge innovation, anchored heavily by the state of Odisha.
Operating under the compelling theme ‘Vikash aur Virasat’ (Development and Heritage), the Odisha Pavilion highlights how ancient traditions are actively fueling modern economic milestones.
Inaugurated by Chief Secretary Smt. Anu Garg, the pavilion encapsulates the core philosophy of ‘Where Virasat Inspires Vikas’, demonstrating a seamless bridge between a glorious maritime legacy and a tech-enabled future.
A Masterclass in Tradition Meets Tech
Located in Hall-3, visitors are greeted with live demonstrations of world-renowned classical artistry, including intricate silver filigree (Tarkasi), Dhokra metal casting, stone carving, and traditional handloom weaving.
In a groundbreaking move this year, the pavilion introduced a live demonstration of blockchain-enabled handloom weaving.
This technological integration ensures the authenticity of artisan products while safeguarding heritage crafts like Sambalpuri ikkat, tussar silk, Pattachitra paintings, and palm-leaf engravings.
Empowering Grassroots Enterprise and Women
A major cornerstone of Odisha’s presentation at IITF 2026 is its focus on community-led development and women’s economic independence:
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Mission Shakti Pavilion: Highlights the phenomenal socio-economic impact of women’s Self-Help Groups (SHGs) through Sabai grass crafts, tribal jewellery, paper papier-mâché, and millet-based ready-to-eat delicacies.
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ORMAS & Rural Cooperatives: Showcases golden grass items, aromatic spices, organic pickles, wild Mahua products, coir crafts, and traditional foods.
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Tribal Heritage: Celebrates indigenous biodiversity with Gond and Lanjia Saora paintings, Geographical Indication (GI)-tagged Dongaria Kondh shawls, minor forest produce, and Koraput Coffee.
Driving Investment and Tourism
Beyond cultural displays, Odisha is actively pitching its robust business ecosystem. Dedicated B2B networking hubs are connecting local producers directly with global buyers, exporters, and investors. Concurrently, OMFED and various agri-businesses are spotlighting cooperative dairy, Kandhamal Haldi (Turmeric), millets, black rice, cashews, and honey.
Meanwhile, Odisha Tourism is drawing massive footfall with interactive displays inviting travellers to explore architectural wonders like the Sun Temple at Konark, Jagannath Dham in Puri, and the natural beauty of Chilika Lake.
As IITF 2026 progresses, Odisha’s pavilion delivers an unmistakable message: the state is firmly rooted in its heritage, empowering its grassroots, and striding confidently toward a prosperous future.
