Sambalpuri Handloom Steals the Spotlight at Baliyatra Fair
Cuttack, | Nov 9, 2025 — The vibrant banks of the Mahanadi have come alive with Odisha’s largest open-air trade extravaganza — the Baliyatra Fair.
Drawing thousands of visitors each evening, the fair offers a kaleidoscope of products, from household essentials to cultural treasures. But this year, one attraction is weaving its way into the hearts of attendees: Sambalpuri handloom.
The fair’s Sambalpuri stalls are buzzing with activity, not just for their exquisite sarees but for the immersive experience they offer.
Live demonstrations of traditional weaving techniques are captivating crowds, as artisans showcase the intricate process of crafting each saree using age-old looms.
This hands-on glimpse into Odisha’s textile heritage is turning casual shoppers into cultural enthusiasts.
Visitors are not only buying sarees but also engaging with the weavers, learning about the craftsmanship and stories behind each thread. The fusion of commerce and culture is making Sambalpuri handloom the undisputed star of this year’s Baliyatra.
As the fair continues to unfold, it’s clear that the spirit of Odisha — woven in tradition and dyed in pride — is thriving on the banks of the Mahanadi.
