FSSAI Cracks Down on Misleading “ORS” Branding in Food Products
In a decisive move to safeguard consumer interests, the Food Safety and Standards Authority of India (FSSAI) has banned the use of the term “ORS” on food product labels and brand names.
The directive, issued to all Commissioners of Food Safety and Central Licensing Authorities, mandates immediate compliance across India.
The term “ORS”—commonly associated with Oral Rehydration Salts—has been used by food businesses to market fruit-based, non-carbonated, and ready-to-drink beverages. Despite disclaimers, FSSAI found such branding deceptive, as it falsely implies medical efficacy.
Previously, limited use of “ORS” was permitted with warning labels. However, the regulator now considers any form of “ORS” branding—standalone, prefixed, suffixed, or trademarked—as a violation of the Food Safety and Standards Act, 2006. Offenders may face penalties under Sections 52 and 53 for misbranding.
FSSAI emphasised that food labels must reflect accurate, lawful information.
The move aims to eliminate consumer confusion and reinforce trust in food safety standards. Businesses are required to revise packaging and branding to align with the updated regulations.
