Bhadrak’s Palua Ladu Nears GI Tag Recognition, Boosting Odisha’s Culinary Heritage
Bhadrak, Odisha ( OT Webdesk) – In a significant development for Odisha’s rich culinary heritage, the traditional sweet Palua Ladu from Bhadrak district is on the brink of securing the prestigious Geographical Indication (GI) tag.
This recognition is expected to elevate the sweets’ cultural and commercial status, ensuring their authenticity while fostering local pride.
The Bhadrak district administration, spearheaded by District Collector Dilip Routray, is actively pushing for the GI tag to safeguard Palua Ladu’s identity and promote it across national and international markets.
Officials have been directed to incorporate this cherished delicacy into hospitality packets at government events, showcasing its distinct flavour and traditional significance.
Palua Ladu is well-known for its rich taste, unique preparation method, and artisanal expertise, making it a beloved sweet not just in Odisha but beyond.
With the GI tag, Bhadrak’s skilled confectioners can protect their craftsmanship, prevent imitation, and enjoy new economic opportunities.
“We are committed to preserving Palua Ladu’s legacy while promoting Odisha’s unique food culture worldwide,” remarked Collector Routray.
The GI status is expected to boost tourism, enhance market reach, and secure recognition for Odisha’s indigenous foods.
The rigorous GI application process involves extensive documentation and verification, with local stakeholders joining hands to establish Palua Ladu’s historical and technical significance.
Once granted, this beloved sweet will join Odisha’s Rasagola and Kandhamal Haldi in the prestigious GI-tagged list.
As Bhadrak steps forward in this culinary journey, the push for GI recognition of Palua Ladu symbolises Odisha’s dedication to preserving its rich traditions and sharing them with the world.
