Aishwarya Rai Files Petition in Delhi High Court to Protect Personality Rights

In a significant legal development, Bollywood icon Aishwarya Rai Bachchan has approached the Delhi High Court seeking protection of her personality rights.

The petition, filed on Tuesday, aims to prevent unauthorized use of her name, image, likeness, and persona for commercial or promotional purposes.

Rai’s legal counsel presented instances where her photographs were misused without consent, prompting the actor to take legal recourse.

The petition seeks to restrain individuals and entities from exploiting her identity, aligning with a growing trend among Indian celebrities to assert control over their public image.

Personality rights, though not explicitly codified in Indian law, are increasingly recognized by courts as essential for safeguarding a public figure’s commercial identity.

The Delhi High Court is expected to hear the matter soon, potentially setting a precedent for future cases involving celebrity rights and digital misuse.

This move underscores the evolving legal landscape around image rights in India, especially in the age of viral content and AI-generated media.